How Many Funnels Do You Need in Your Business?
Before now, I used to view business funnel as a single component. I mean, once you have your business, you should have a funnel for it, or at most, a funnel per market/audience segment. I saw multiple funnels in the same business, for the same…
The Three Types of Audience that Will Grow Your Business Profitably
2015 September, about two months after deciding to go into digital marketing full-time, I decided to make it official by taking a certification in an area of digital marketing where I had the biggest knowledge gap. For me, it was paid traffic. I was transitioning…
Case Study: Activating About 100 New Buyers Via Email
We stopped advertising our products immediately cities started their lockdowns this year. It was a very tough time for my company; all our businesses were affected, from eCommerce to our agencies (especially for dentists and schools). Fast-forward to when the lockdown was eased, I decided…
Perfect Offer: The Shortest Cut to Business Success
When you have the perfect offer, prospects tell you: “shut up and take my money now!”
Here’s how to create the perfect offer…
What Should Be Your Advertising Budget?
This is a very popular question, as far as advertising online is concerned. Unlike traditional media that mostly has a fixed price for advertising, advertising online is mostly bidding-based. That is, the highest bidder for a specific market or slot wins. If you bid $.40…
Sell Soaps Or Perish!
December 2017, I made a very drastic decision. I ‘fired’ most of my freelancing clients, and kept only my top 2. My reason? I wanted to focus on my new ecommerce business so I could give it my everything. A month before that time, I…
The Initial BeauCrest Funnel that Failed Woefully
So I thought that today, I should open the curtains and talk about our past failures. Exactly what we did wrong. And of course, I’ll tell you how we fixed this. The funny thing is (and this shouldn’t surprise you, if you’ve been following my…
BIG DREAM + RIGHT INFORMATION – IMPLEMENTATION = FAILURE!
I’ve always used my skill in three major ways: 1. Offer it as a service to others 2. Teach others in form of digital products or seminars or on stage 3. Use it to build personal businesses (best thing ever!) During the pandemic, however, I…
Why Nobody Is Buying Your Stuff Even Though Your Ad Is Getting A Lot of Engagement
If your advert on Facebook is getting a lot of engagement, especially comments and likes (including other reactions), but you’re not making any sales, then the problem is easy to identify.
How to Outsell ALL Your Competitors Without Reducing Your Price
Here is how to beat all your competitors hands down, without reducing your price (in fact, by having the highest price).
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