Stop Looking for Your “Dream Client/Customer”. (Do This Instead)
One thing I’ve learnt about marketing is to be very clear about who you want to serve, if you really want to succeed. You want to position yourself as what Russell Brunson calls an “Attractive Character”. That is, you want to naturally attract those you’ll…
The Proven Shortest Cut to A Successful Business
I know the topic sounds sort of cliché. But for real, there’s a proven shortcut to business success! But before I go into that, let me do some quick bringing-us-on-the-same-page. What does a “successful business” mean to me? Personally, I believe a successful business is…
The Three Truest Desires of Your Dream Customers
I wanted to be badass at sales. And knowing that selling is all about fulfilling desires, I searched online for the “greatest human desires”. As you can imagine how it is with Google, I saw 70million+ results. A quick glance at the first page gave…
Can You Really Know Your Audience Than They Know Themselves?
“Know your audience than they know themselves!” You’ve probably heard this a lot of times. Even I say it a lot. But to be realistic, is it really possible for you to know someone than they know themselves? That’s one level. Now, when we are…
“Secondary Trauma”, “PTSD”, “Absorbed Trauma”: I Only Hope We Come Out of This Sane!
“…there is ‘ABSORBED TRAUMA’ created via learning or experiencing other people’s trauma. It’s as though something is happening to you because something is happening to someone else.” I read the above post by my friend, Dayo Samuel today, 21st October, and it became clear what…
How to Build Your Most Important Business Asset
What is the most important asset of your business? This is one question that, if you asked 10 different people, they would probably give 10 different answers. Some might think it’s the products or product lines of the business, or the ingredients and recipe (for…
How To Optimize Your Sales Funnel For Bigger Profits (8x Results)
In yesterday’s post, you learned about what a funnel is. And then I promised you that I’ll be doing another post, a sort of continuation, on how to optimize each stage of your funnel so that you can get an 8x increase in your results…
What Is A Sales Funnel?
What is a sales funnel? Does everybody have a funnel? How can you optimize your funnel yo get 8x results?
These are some questions I answered in this article!
How Many Funnels Do You Need in Your Business?
Before now, I used to view business funnel as a single component. I mean, once you have your business, you should have a funnel for it, or at most, a funnel per market/audience segment. I saw multiple funnels in the same business, for the same…
The Three Types of Audience that Will Grow Your Business Profitably
2015 September, about two months after deciding to go into digital marketing full-time, I decided to make it official by taking a certification in an area of digital marketing where I had the biggest knowledge gap. For me, it was paid traffic. I was transitioning…
Case Study: Activating About 100 New Buyers Via Email
We stopped advertising our products immediately cities started their lockdowns this year. It was a very tough time for my company; all our businesses were affected, from eCommerce to our agencies (especially for dentists and schools). Fast-forward to when the lockdown was eased, I decided…
Perfect Offer: The Shortest Cut to Business Success
When you have the perfect offer, prospects tell you: “shut up and take my money now!”
Here’s how to create the perfect offer…
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