My Weird Sales Funnel That Consistently Gives Me Over 5x The Money I Spend on Ads – Has Made Over N17m in Sales with Less than N3m in Ads
…And How You Can Copy It to Make 7 Figures Weekly in Sales for Your Business This 2022!
Dear fellow entrepreneur,
Are you struggling with selling your product or service profitably online?Are you looking to boost your sales and profits in 2022?Are you having problems using Facebook & Instagram to grow your business?Are you looking to scale your business to millions in monthly profits this 2022?
Then let’s work together on a plan to help you achieve just that!
How?
My name is Oludami Yomi-Alliyu. After years of practicing, first as a copywriter (trained and verified by The American Writers & Artists Inc.), and then as a digital marketing professional (trained and certified by DigitalMarketer LLC., Texas), I decided to launch a side business.
Did my research and chose ecommerce for its daily earning potential. After further research on niches, I chose skincare.
Luckily, a friend introduced a beauty soap to me – he had successfully sold it in the past, among several other products, and wanted to focus on just one product.
I bought his existing stock, made plans to import fresh stock from China, with the hope that I’d clear my initial stock in less than 2 weeks.
I created everything I would need to sell the soaps: created a website and a logo for the brand, opened social media accounts and pages, built a sales funnel, and all the other usual stuff – then I launched the with Facebook ads in November 2017.
I sat back and waited for fireworks to start happening…
Unfortunately, I didn’t see even the tiniest spark – nobody was buying our stuff. In fact, the number of people opting into our email list was not even encouraging, let alone people who purchased.
After a few days, me and my partner did some tweaks to the funnel and ads, then relaunched.
It failed again.
Then on and on it went, from one funnel (sales process or system) to another; from one relaunch to another…nothing worked…for almost 2 months!
I’d done everything I knew to do…and nothing worked.
I got fed up. I was going to quit.
Unfortunately, I’d already invested my money into hundreds of soaps that kept staring annoyingly back at me in my workspace.
I had no choice but to make it work – even if it was to sell off the batch I had.
So I put the business on hold at the end of the year and went in search of a permanent solution – I was determined to find out exactly how to sell online. I wasn’t interested in more fancy marketing tactics or trendy platforms, just pure sales – whatever it would take.
Solution…
I took new premium courses, spoke to mentors, did a lot of research and studied small businesses that were doing very well in terms of sales – hitting the $1million mark annually, especially the ones selling low-ticket products like mine.
After a few weeks, I came up with a new system and then applied it to my business.
Created a new campaign all over, changing several pages and other assets (like our lead magnet).
21st January 2018, I launched this new campaign…I was determined that this was my last attempt and I’d simply quit if it didn’t work.
But what happened next was interesting…
Results
By midday, I already had more orders than I’d had in any day before then.
By 27th January, we already crossed the N1m-in-orders line. Got 81 orders at N13,000 per order…with a budget of $120 — we’d sold in one week far, far more soaps than I’d sold in the previous 2+ months combined!
By mid-February we ran out of stock and had to finally do the importation I’d delayed for months.
By early November 2018, I’d spent just a little over N1.6m ($4,500) on advertising the product via Facebook and Instagram, and the results were amazing.
We’d sold about 1,480 products, built an email list of over 19,300 passionate women, built our social media following to over 11,000 women and overall generated over N8.7m in sales.
I remember how many times we aimed for million-Naira weeks. For one of my most memorable ones, we missed it by just 2 days. We hit it after 9 days.
At N13,000 per order, 77 orders equaled N1,001,000 (of course it was payment on delivery so some orders later failed).
All I had to do to hit my goal was to increase the budget a bit.
Why is this one memorable?
Unfortunately, it was when we got very bad news that almost killed our business, but for divine intervention…
A major setback…
…we got bad news from our suppliers in China when we wanted to restock same Nov. 2018; they were no longer manufacturing the soap. They claimed it wasn’t selling very well in their local market.
We kept hoping they’d start making it again…
February 2019, after almost 4 months of not selling anything, we decided it was time to move on…but we couldn’t just abandon the brand and its highly-engaged email subscribers.
So we decided to go organic and start making our own soaps locally.
Next level
I found a botanist and skincare expert to partner with, and we made our own African Black Soap.
I did a test-launch with our email list in March and the results were encouraging.
I relaunched the full campaign (ads and funnel) in April 2019.
I retained the same set-up with the previous soap – same assets (pages, funnel, ads, creatives, etc) – and the only thing I changed was the sales letter for the new soap.
A well-oiled sales machine!
Just as it is when you turn on tap water, I simply switched the ad campaign on, and sales started pouring in again, while we adjusted gradually in terms of price and added another line of product a few weeks later – a moisturizer.
Even though we were plagued with bad products ever since we stopped importing – we worked with four suppliers/experts without satisfaction – we’ve sold thousands of products more.
With the same blog post I created back in 2018 January, the same advert copy, the same advert image (which I turned into a video on FB), the same lead magnet, the same opt-in page, the same ad target audience, the same funnel, and the same sales page and upsell page structure…we sold several different products profitably for almost 3 years.
Attention
Our results stunned a lot of people – entrepreneurs, marketers, gurus, etc. – and it got me a lot of attention locally and internationally.
In 2018, for example, I was invited onstage at the Youth Entrepreneurs Conference (YECO), that held at Eko Hotel, to share my story with over 8,000 people.
The following year, at YECO Ibadan, I was a keynote speaker, alongside successful entrepreneurs and celebs like Hon. Akin Alabi of NairaBET, Jason Njoku of IrokoTV, Omojuwa, Ronald Nzimora & Toyin Omotosho of Expertnaire, and so on, with my face on billboards across the city.
I shared with the audience how I used the concept of the “perfect offer” to turn my funnel from a failed one to a successful one. The feedback was amazing!!
In 2021, I was invited as a speaker, to speak on how to use Facebook ads to build a huge list, at The Ultimate List Building Summit, an online event that featured 21 speakers from all over the world.
Business-wise, I’ve had the opportunity to work with high-ticket clients from different countries, paying me between $2,000 to $10,000 to either teach them this same sales system or build it for them.
A particular client in the US even signed off 30% of profits to me for as long as we work together…after depositing $5,000.
Bigger setback (Blessing in disguise!!)
Unfortunately, towards the end of 2019, customers from our last batch of products complained that our soaps were liquefying (melting from gummy to liquid form). We got tired of working with Nigerian suppliers and decided to find the perfect product(s) by ourselves and probably make them in-house.
By this time, we had been able to use about $8,050 in ads (N2.9m) to generate over N17m in sales and our email list more than doubled (about 35k women had opted into our list).
More unfortunately, creating our own products cost us years of being out of business.
But with the help of a few great people from around the world, we did it!
2022?
January 1, 2022, we launched 3 new products: A bar soap, a body butter and a scrub.
We used an email promo to launch – same email list we abandoned for over 2 years.
It didn’t do very well – got less than 50 orders – but I wasn’t surprised; we stopped nurturing the list for years.
Then it was time to start advertising again.
Even though I had other funnels, assets, strategies, etc planned for our business, it was just wise for me to relaunch with what worked for us in the past. The same funnel that had made us multiple millions of Naira.
However, a lot of changes had happened in those 2 years that we were out of business (2020 & 2021), most importantly 3 things:
1. The infamous iOS update that affected Facebook badly and messed up their advertising platform
2. The increased cost of advertising
3. The further fall of the Naira (made advertising even more expensive).
With these events (among others), I was apprehensive as to whether my system and unique funnel would work.
I launched anyways.
❗ Same website.
❗ Same audience.
❗ Same funnel.
❗ Same assets – I mean exact same blog post, ad copy, ad video, sales letter, lead magnet, etc. – only the products were different.
Yay or Nay?
pi>pmepudplicelipi>pmepunpli.pli>pme” assets=”” –=”” i=”” mean=”” exact=”” same=”” blog=”” post,=”” ad=”” copy,=”” video,=”” sales=”” letter,=”” lead=”” magnet,=”petc.=” “=”” only=”pthe=” products=”” were=”” di=””>❌ The crazy new rules of Facebook and iOS didn’t affect it.❌ The destabilized tracking and targeting system didn’t affect it.❌ The audience problems Facebook is facing didn’t affect it.✅ And of course, I remain untouched by the serial banning and deactivation of ad accounts by Facebook.