How To Increase The Perceived Value Of Your Product/Service For Bigger Black Friday Sales (Pt. 2)
A quick story. In my skincare ecommerce brand, we always do promos for almost every holiday and observances – from Christmas to Black Friday, Easter, Independence Day, Mother’s Day, etc. As usual, we give discounts during these periods for 3 to 5 days. And then,…
Case Study: Activating About 100 New Buyers Via Email
We stopped advertising our products immediately cities started their lockdowns this year. It was a very tough time for my company; all our businesses were affected, from eCommerce to our agencies (especially for dentists and schools). Fast-forward to when the lockdown was eased, I decided…
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