How to Make Even More Sales This Black Friday: Urgency & Scarcity
Still in the spirit of helping you make even more sales this Black Friday, today I want to talk about the biggest factor that makes all promos work well. Usually, promos for special shopping periods like Black Friday are usually just a few hours to…
The Best Audiences to Sell to On Black Friday
It’s Black Friday week, and while some business owners are waiting for those last few days of Black Friday, many businesses are already promoting and selling their Black Friday offers. And my goal this week is to help you maximize sales and profits from your…
How To Increase The Perceived Value Of Your Product/Service For Bigger Black Friday Sales (Pt. 2)
A quick story. In my skincare ecommerce brand, we always do promos for almost every holiday and observances – from Christmas to Black Friday, Easter, Independence Day, Mother’s Day, etc. As usual, we give discounts during these periods for 3 to 5 days. And then,…
What Was the Result of My Challenge Test-Launch?
The first step to take after building your funnel is to test it. That is, send initial traffic to it. Just to see if it works or not. Most especially, so that you can use raw data to determine areas for improvement — the parts…
Why “Perfect Offer Challenge”?
Yesterday, I told you what I’m up to: I’m trying to use a Challenge to get people into my business, so that I can upgrade the best Challengers into my coaching program. Apart from the fact that it’s a good way to give people a…
How to Increase the Perceived Value of Your Product/Service (to Beat Price Resistance and Make More Sales)
2020 Black Friday is here… Buyers are preparing to shop their hearts out…and sellers are preparing and hoping to have a big day and make as much profits as possible. I know that a lot of businesses want to creatively tie their products and services…
How I Turned Around the Fate of a Failed School Campaign
“One more launch and I’m done.” I knew I was about to disappoint my aunt. If the campaign I was working on failed again, I’d have to call her and tell her I couldn’t do it. Yes, it’d make me feel like a failure and…
Audience Intelligence: Challenges Vs. Pain Point
I’m currently in the middle of launching a new funnel for my business. And I’m using, for my business, the exact same workbook I use for my coaching clients. The Audience Intelligence part was a bit challenging, even for me! (And now I’m taking this…
Stop Looking for Your “Dream Client/Customer”. (Do This Instead)
One thing I’ve learnt about marketing is to be very clear about who you want to serve, if you really want to succeed. You want to position yourself as what Russell Brunson calls an “Attractive Character”. That is, you want to naturally attract those you’ll…
The Proven Shortest Cut to A Successful Business
I know the topic sounds sort of cliché. But for real, there’s a proven shortcut to business success! But before I go into that, let me do some quick bringing-us-on-the-same-page. What does a “successful business” mean to me? Personally, I believe a successful business is…
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