What Should Be Your Advertising Budget?
This is a very popular question, as far as advertising online is concerned. Unlike traditional media that mostly has a fixed price for advertising, advertising online is mostly bidding-based. That is, the highest bidder for a specific market or slot wins. If you bid $.40…
Why Nobody Is Buying Your Stuff Even Though Your Ad Is Getting A Lot of Engagement
If your advert on Facebook is getting a lot of engagement, especially comments and likes (including other reactions), but you’re not making any sales, then the problem is easy to identify.
How to Sell Successfully Via Facebook Ads, Even If You Don’t Understand Targeting
Have you ever advertised on Facebook with so much excitement about the kind of results you were expecting? You thought deeply about every possible thing your prospect could ever be interested in, the people they follow, their occupation and job type, age bracket, songs they…