REVEALED: The Proven 7 Pillars of Business Growth
“Oludami, so based on your success with BeauCrest, if you want to take someone from Point A (where they are spending money on marketing/ads but not making any profits) to Point B (where they are at least 4x’ing their investment in advertising), what are the…
Why Your Sales Page Isn’t Converting, Even When It Looks/Sounds Good
Have you ever spent good time writing your sales copy, got impressed when you read the final draft, gave it a beautiful home on your website/funnel…only for it to bomb when you sent traffic to it? Or have you outsourced your sales copy to a…
How to Feel Good About Selling (And Indeed Sell More)
I was asked to review a sales letter (video and text) earlier today. The problem? People were getting on the sales page after downloading a free report, but they were not converting and the business owner believes the issue is with her sales letter. Truly,…
How to Make Even More Sales This Black Friday: Urgency & Scarcity
Still in the spirit of helping you make even more sales this Black Friday, today I want to talk about the biggest factor that makes all promos work well. Usually, promos for special shopping periods like Black Friday are usually just a few hours to…
The Best Audiences to Sell to On Black Friday
It’s Black Friday week, and while some business owners are waiting for those last few days of Black Friday, many businesses are already promoting and selling their Black Friday offers. And my goal this week is to help you maximize sales and profits from your…
How To Increase The Perceived Value Of Your Product/Service For Bigger Black Friday Sales (Pt. 2)
A quick story. In my skincare ecommerce brand, we always do promos for almost every holiday and observances – from Christmas to Black Friday, Easter, Independence Day, Mother’s Day, etc. As usual, we give discounts during these periods for 3 to 5 days. And then,…
What Was the Result of My Challenge Test-Launch?
The first step to take after building your funnel is to test it. That is, send initial traffic to it. Just to see if it works or not. Most especially, so that you can use raw data to determine areas for improvement — the parts…
Why “Perfect Offer Challenge”?
Yesterday, I told you what I’m up to: I’m trying to use a Challenge to get people into my business, so that I can upgrade the best Challengers into my coaching program. Apart from the fact that it’s a good way to give people a…
Why I Started A Challenge for My Business
When I decided to start publishing daily, one main purpose was so that other entrepreneurs can learn from my experience, especially in marketing, sales and business generally. I however also decided that I wouldn’t just be talking about things I did in the past (successes…
How to Increase the Perceived Value of Your Product/Service (to Beat Price Resistance and Make More Sales)
2020 Black Friday is here… Buyers are preparing to shop their hearts out…and sellers are preparing and hoping to have a big day and make as much profits as possible. I know that a lot of businesses want to creatively tie their products and services…
How I Turned Around the Fate of a Failed School Campaign
“One more launch and I’m done.” I knew I was about to disappoint my aunt. If the campaign I was working on failed again, I’d have to call her and tell her I couldn’t do it. Yes, it’d make me feel like a failure and…