The Three Types of Audience that Will Grow Your Business Profitably
2015 September, about two months after deciding to go into digital marketing full-time, I decided to make it official by taking a certification in an area of digital marketing where I had the biggest knowledge gap. For me, it was paid traffic. I was transitioning…
Case Study: Activating About 100 New Buyers Via Email
We stopped advertising our products immediately cities started their lockdowns this year. It was a very tough time for my company; all our businesses were affected, from eCommerce to our agencies (especially for dentists and schools). Fast-forward to when the lockdown was eased, I decided…
Perfect Offer: The Shortest Cut to Business Success
When you have the perfect offer, prospects tell you: “shut up and take my money now!”
Here’s how to create the perfect offer…
What Should Be Your Advertising Budget?
This is a very popular question, as far as advertising online is concerned. Unlike traditional media that mostly has a fixed price for advertising, advertising online is mostly bidding-based. That is, the highest bidder for a specific market or slot wins. If you bid $.40…
Sell Soaps Or Perish!
December 2017, I made a very drastic decision. I ‘fired’ most of my freelancing clients, and kept only my top 2. My reason? I wanted to focus on my new ecommerce business so I could give it my everything. A month before that time, I…
BIG DREAM + RIGHT INFORMATION – IMPLEMENTATION = FAILURE!
I’ve always used my skill in three major ways: 1. Offer it as a service to others 2. Teach others in form of digital products or seminars or on stage 3. Use it to build personal businesses (best thing ever!) During the pandemic, however, I…
What A Business Is NOT
I’d always wanted to be an entrepreneur, for as long as I can remember. But I took it more seriously when I was in my first year at the University. I tried a whole lot of things, from buying and reselling mobile gadgets to trying…
Why I’m Passionate About Helping Other Entrepreneurs Grow Their Business
I refreshed my browser. Hoping for a change. Heart beating faster than war drums…palms sweaty. Fingers crossed. It was my CRM that was open on the page I refreshed. Suddenly it felt like the network was too slow. I waited patiently for the page to…
Financially Valuable Skills: How to Survive These Hard Times We Are Heading
Let’s not panic. Let’s not make others panic too. Let’s all maintain good hygiene during this period: wash your hands with soap for 20 seconds or use an alcohol-based sanitizer on your hands. Keep a safe distance away from anyone sneezing, coughing or showing any…
Sales vs. Marketing: Which is Better/Greater?
There’s been a long-time war (actually, power tussle) between sales and marketing. Do you think one is really greater than the other? Read my opinion.
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