Case Study: Activating About 100 New Buyers Via Email
We stopped advertising our products immediately cities started their lockdowns this year. It was a very tough time for my company; all our businesses were affected, from eCommerce to our agencies (especially for dentists and schools). Fast-forward to when the lockdown was eased, I decided…
Perfect Offer: The Shortest Cut to Business Success
When you have the perfect offer, prospects tell you: “shut up and take my money now!”
Here’s how to create the perfect offer…
Sell Soaps Or Perish!
December 2017, I made a very drastic decision. I ‘fired’ most of my freelancing clients, and kept only my top 2. My reason? I wanted to focus on my new ecommerce business so I could give it my everything. A month before that time, I…
The Initial BeauCrest Funnel that Failed Woefully
So I thought that today, I should open the curtains and talk about our past failures. Exactly what we did wrong. And of course, I’ll tell you how we fixed this. The funny thing is (and this shouldn’t surprise you, if you’ve been following my…
Why Nobody Is Buying Your Stuff Even Though Your Ad Is Getting A Lot of Engagement
If your advert on Facebook is getting a lot of engagement, especially comments and likes (including other reactions), but you’re not making any sales, then the problem is easy to identify.
How to Outsell ALL Your Competitors Without Reducing Your Price
Here is how to beat all your competitors hands down, without reducing your price (in fact, by having the highest price).
How to Really Sell: Lessons From A Worthy Guide
If you’ve read my story… …on how I got started on this journey to helping other entrepreneurs get the profitable sales needed to grow their business, you’ll remember an important part of how I turned my business failure around into success. It wasn’t by some…
How to Sell Successfully Via Facebook Ads, Even If You Don’t Understand Targeting
Have you ever advertised on Facebook with so much excitement about the kind of results you were expecting? You thought deeply about every possible thing your prospect could ever be interested in, the people they follow, their occupation and job type, age bracket, songs they…
What A Business Is NOT
I’d always wanted to be an entrepreneur, for as long as I can remember. But I took it more seriously when I was in my first year at the University. I tried a whole lot of things, from buying and reselling mobile gadgets to trying…
Sales vs. Marketing: Which is Better/Greater?
There’s been a long-time war (actually, power tussle) between sales and marketing. Do you think one is really greater than the other? Read my opinion.